The Future of Electric Scooter Market in Saudi Arabia

Saudi Arabia Electric Scooter Market

Saudi Arabia Electric Scooter Market: Accelerating Toward Sustainable Mobility

The Saudi Arabia electric scooter market is gaining momentum as the Kingdom advances its Vision 2030 goals, focusing on sustainability, urban mobility, and technological innovation. With rising demand for eco-friendly transportation, supportive government initiatives, and a young, tech-savvy population, electric scooters (e-scooters) are emerging as a promising segment within the Kingdom's evolving mobility landscape.

Market Size & Growth Outlook

The Saudi e-scooter market is still in its nascent stage but expanding rapidly. Demand is driven by:

  • Increasing urbanization and need for first- and last-mile connectivity.
  • Government support for green transport and emissions reduction under Vision 2030.
  • Growing adoption of shared mobility platforms and micro-mobility solutions.

Industry estimates suggest strong double-digit CAGR growth over the next five years, with adoption spreading beyond major cities such as Riyadh and Jeddah.

Key Demand Drivers

  1. Vision 2030 & Sustainability Goals
    Saudi Arabia is committed to reducing its dependence on oil and diversifying its economy. Promoting electric mobility, including e-scooters, aligns with emission reduction and smart city initiatives.
  2. Urban Mobility & Smart Cities
    Smart city projects like NEOM and The Line are integrating micro-mobility solutions, where e-scooters play a central role in eco-friendly and efficient intra-community transportation.
  3. Young Demographic & Lifestyle Shifts
    With over 60% of the Saudi population under 35, there is strong interest in tech-enabled, sustainable, and convenient mobility options. E-scooters appeal to this consumer base.
  4. Shared Mobility & Tourism
    The growth of ride-sharing and e-scooter rental platforms, especially in urban centers and tourist destinations, enhances accessibility and adoption.

Market Segmentation

By Product Type:

  • Folding e-scooters (for personal use)
  • Standing/self-balancing e-scooters (popular in rentals and shared fleets)

By Battery Technology:

  • Lithium-ion (dominant, due to efficiency and lightweight nature)
  • Lead-acid (limited, low-cost segment)

By End Use:

  • Personal/private ownership
  • Shared mobility fleets
  • Tourism and recreational use

Competitive Landscape

The Saudi market is served by a mix of global e-scooter brands, local distributors, and shared mobility operators.

  • Global Brands: Xiaomi, Segway-Ninebot, and Razor offer consumer-focused products.
  • Shared Mobility Operators: Local and regional startups, along with international micro-mobility providers, are launching e-scooter sharing services in major cities.
  • Local Distributors & Retailers: Provide after-sales support, spare parts, and distribution channels.

Market Dynamics

Drivers:

  • Government incentives and smart city integration.
  • Rising demand for eco-friendly transport solutions.
  • Expanding tourism and urbanization.

Restraints:

  • Safety concerns and lack of dedicated infrastructure (bike lanes, regulations).
  • High upfront costs for premium e-scooters.
  • Climate challenges (heat, dust) limiting year-round usability.

Opportunities:

  • Infrastructure development (dedicated lanes, charging points).
  • Partnerships with real estate developers, universities, and municipalities.
  • Growth in rental/sharing models targeting tourists and urban commuters.

Strategic Recommendations

  1. Infrastructure Collaboration: Work with city planners to develop e-scooter-friendly zones and charging stations.
  2. Fleet Partnerships: Collaborate with shared mobility providers to supply fleets for urban centers and smart city projects.
  3. Consumer Engagement: Target the youth market with affordable, stylish, and app-connected e-scooter models.
  4. After-Sales Services: Strengthen local distribution and service networks for reliability and consumer trust.
  5. Tourism Integration: Position e-scooters as a sustainable transport option for tourists in destinations like NEOM, Riyadh Boulevard, and Red Sea projects.

Conclusion
The Saudi Arabia electric scooter market is on the cusp of rapid growth, fueled by sustainability goals, urban mobility trends, and lifestyle shifts. While infrastructure and regulatory challenges exist, opportunities in smart cities, tourism, and shared mobility present a strong case for investment. Companies that localize offerings, form partnerships, and emphasize safety and sustainability will be well-positioned to lead this evolving market.

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