Future of Perfume Market in China
The Blooming Fragrance: Trends Transforming the China Perfume Market (2025-2030) Introduction The fragrance industry is undergoing a notable evolution in China, driven by changing consumer preferences and a thriving economy. As the demand for luxury and personal grooming products surges, the China perfume market is projected to grow from USD 2.89 billion in 2024 to an impressive USD 3.95 billion by 2030 , with a CAGR of 5.34%. In this blog, we explore some significant trends and factors contributing to this growth. Rise of E-Commerce and Omnichannel Retail China boasts over a billion internet users, making e-commerce a major player in the perfume market. Platforms like Tmall and JD.com are revolutionizing how consumers discover and purchase scents. Digital strategies, such as live-streaming events and AI-powered scent profiling, enhance the shopping experience, allowing brands to connect with consumers in innovative ways. Shift Towards Premium and Niche Fragrances As consume...